LLC

Shaping a conscious beauty

Brand Strategy and Identity Systems

Brand Strategy

Visual Identity

Year

2025

Disciplines

Brand Diagnosis

Brand Guidelines

Brand Strategy

Research

Verbal Identity

Visual System

Workshop

Luxury Lab Cosmetics, established in Milan since 2010, operates within the realm of premium beauty, offering high-performance formulations and refined self-care experiences.

In a market saturated with brands that blur into one another, LLC sought strategic clarity and an identity that would express its essence: rigorous science, purity and Italian elegance. Our challenge was to translate this vision into a coherent and sophisticated brand language, capable of reflecting care, precision and authenticity in every detail of the brand experience.

Luxury Lab Cosmetics, established in Milan since 2010, operates within the realm of premium beauty, offering high-performance formulations and refined self-care experiences.

In a market saturated with brands that blur into one another, LLC sought strategic clarity and an identity that would express its essence: rigorous science, purity and Italian elegance. Our challenge was to translate this vision into a coherent and sophisticated brand language, capable of reflecting care, precision and authenticity in every detail of the brand experience.