Behind every brand there are choices, relationships, and beliefs. When they find a common direction, the brand gains the power to align people, guide the business, and create a real connection with the world. This is what Tailor believes.

legacy partners

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far more than assets, brands are beliefs.

We work with leaders and organizations in transition. Businesses that need to understand what makes them distinct, take a stand, and build a brand capable of sustaining their next chapter.

Our work is strategic at its foundation, conceptual in its development, and refined in its expression.

We combine more than two decades of experience with a close, flexible structure, custom-tailored to each challenge.

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senior core with over 20 years of experience

Gustavo Moura

Managing Partner, Brand

Gustavo Moura has spent more than two decades working with branding, design, and communication. A graduate of the Zürich School of the Arts (ZHDK), he applied Swiss thinking to brand design. He has collaborated with over 500 brands, always combining strategy and creation with a focus on identity and positioning. He has worked at renowned consultancies, including WBG Zürich, Gad'Branding, and Enredo Brand Innovation, where he served as partner and director. International and national recognition accompanies his career. The IF Design Award, White Square Festival, Brasil Design Award, ABRE Award, and other distinctions attest to the quality of the projects developed. More than trophies, these awards reflect a constant commitment to brands that stand out for clarity, authenticity, and real impact.

Cláudio Ribeiro Krause

Partner, Strategy Director

Claudio Ribeiro Krause is a brand strategist and leadership consultant with over 20 years of international experience. A Communication and Design graduate from the Art Institute (USA), he holds a Bachelor of Laws from PUC Brasil and a Master in International Relations from the Global Campus of Human Rights (Italy), with further specialization in the management of international organizations from the University of Geneva. His practice integrates strategy, creativity and ethics. He served as Director of External Relations at Fairtrade International in Germany and was a member of the UNESCO Advisory Committee. As founder and strategist of the consultancies Sartre Gumo Branding, Fire Can Burn and SG+Matri, he led brand projects for organizations such as IFF, Volkswagen, Natura, Montenapoleone 14 and Eickhoff GmbH. He was also a professor in the Master of Brand Management and Communication program at the Istituto Europeo di Design (IED) in Milan.