Dolce Vita
Elevating beauty through curation.
Brand Strategy and Identity Systems
Brand Strategy
Visual Identity
Year
2025
Disciplines
Brand Diagnosis
Brand Strategy
Implementation
Research
Verbal Identity
Visual System
Workshop
Dolce Vita is a perfumery dedicated to beauty and well-being, offering confidence, quality, and care to those who recognize the value of feeling good. It brings together carefully selected products, beauty solutions, and personalized consulting for an era when beauty, health, and self-esteem go hand in hand, at work, in sports, in social life, and in daily routine.
In 2019, Dolce Vita Perfumes presented us with a challenge that transcended aesthetics: to reveal its true essence. It involved over four months of intense collaboration, with the direct engagement of the board, active listening to clients and team members, and a profound immersion into everything that drives the brand. The outcome was a repositioning that translated, with both sensitivity and strategy, the purpose of Dolce Vita: to foster well-being with lightness and elegance, through an attentive and inspiring curation. The new visual identity, aligned with the verbal strategy, came to life across all touchpoints, from packaging to service, from aromas to words. Every detail began to convey, in a cohesive manner, the same narrative: that of a brand that cares, welcomes, and inspires.
Dolce Vita is a perfumery dedicated to beauty and well-being, offering confidence, quality, and care to those who recognize the value of feeling good. It brings together carefully selected products, beauty solutions, and personalized consulting for an era when beauty, health, and self-esteem go hand in hand, at work, in sports, in social life, and in daily routine.
In 2019, Dolce Vita Perfumes presented us with a challenge that transcended aesthetics: to reveal its true essence. It involved over four months of intense collaboration, with the direct engagement of the board, active listening to clients and team members, and a profound immersion into everything that drives the brand. The outcome was a repositioning that translated, with both sensitivity and strategy, the purpose of Dolce Vita: to foster well-being with lightness and elegance, through an attentive and inspiring curation. The new visual identity, aligned with the verbal strategy, came to life across all touchpoints, from packaging to service, from aromas to words. Every detail began to convey, in a cohesive manner, the same narrative: that of a brand that cares, welcomes, and inspires.
