Aerian Aviation

Honoring a legacy in aviation and projecting the future

Brand Strategy and Identity Systems

Visual Identity

Brand Strategy

Year

2025

Disciplines

Brand Diagnosis

Brand Guidelines

Brand Strategy

Implementation

Manifesto Film

Naming

Research

Verbal Identity

Visual System

Workshop

With more than 40 years of history in the aviation sector, Aerian Aviation was experiencing a decisive moment of transformation.

Following a profound internal restructuring, the brand needed to reposition itself for the future without losing the strength of its trajectory. The challenge was to redefine the brand in a strategic, modern, and relevant manner, preserving the prestige and trust built over decades. The project demanded not only a new identity but also a new purpose, capable of aligning tradition and innovation within the same horizon.

With more than 40 years of history in the aviation sector, Aerian Aviation was experiencing a decisive moment of transformation.

Following a profound internal restructuring, the brand needed to reposition itself for the future without losing the strength of its trajectory. The challenge was to redefine the brand in a strategic, modern, and relevant manner, preserving the prestige and trust built over decades. The project demanded not only a new identity but also a new purpose, capable of aligning tradition and innovation within the same horizon.