The Jockey Club Scene São Paulo
Elegance on stage
Brand Strategy
Brand Identity
Year
2025
Disciplines
Brand Diagnosis
Brand Guidelines
Brand Identity Design
Brand Strategy
Market Research
Research
Tone of voice
Verbal Identity
Visual System
Workshop
The Jockey Clube de São Paulo has always been an icon of São Paulo elegance. With Cena Jockey, we reclaimed this legacy to transform it into a living brand, contemporary yet true to its history.
The project breathed new life into its gastronomic and cultural front, creating a sophisticated identity connected with the present and tuned to the effervescence of São Paulo culture.
From positioning to communication language, we created a brand that celebrates good encounters to the sound of good music, in a setting where past and present meet with naturalness and style.
The Jockey Clube de São Paulo has always been an icon of São Paulo elegance. With Cena Jockey, we reclaimed this legacy to transform it into a living brand, contemporary yet true to its history.
The project breathed new life into its gastronomic and cultural front, creating a sophisticated identity connected with the present and tuned to the effervescence of São Paulo culture.
From positioning to communication language, we created a brand that celebrates good encounters to the sound of good music, in a setting where past and present meet with naturalness and style.
associated oeuvre
Think with Google
Think with Google
Maxima
Intelligence of results
Maxima
Intelligence of results
Splendid Berlin
A city that reinvents itself
Splendid Berlin
A city that reinvents itself
OnBlox
Technology that moves the world
OnBlox
Technology that moves the world
Lire Publishing
The essence of Logosofic children’s literature
Lire Publishing
The essence of Logosofic children’s literature
Zyra Venture
Opening technological frontiers
Zyra Venture
Opening technological frontiers