Splendid Berlin
A city that reinvents itself
Brand Strategy
Brand Identity
Brand Strategy and Identity Systems
Year
2025
Disciplines
Brand Diagnosis
Brand Guidelines
Brand Strategy
Research
Verbal Identity
Visual System
Berlin is movement, mixture and discovery. A city shaped by people of different backgrounds, cultures and lifestyles, who together construct its unique energy.
Awesome Berlin was born to celebrate this plurality, functioning as an interactive platform that connects residents and visitors to the most authentic aspects of the city, from hotspots and hidden gems to culture, art, food, and nightlife. Our challenge was to develop a strategy and an identity that translated this vivacity: inclusive, dynamic, and open. It was essential to reflect not only the urban spirit, but also the welcoming and multicultural character that defines Berlin.
Berlin is movement, mixture and discovery. A city shaped by people of different backgrounds, cultures and lifestyles, who together construct its unique energy.
Awesome Berlin was born to celebrate this plurality, functioning as an interactive platform that connects residents and visitors to the most authentic aspects of the city, from hotspots and hidden gems to culture, art, food, and nightlife. Our challenge was to develop a strategy and an identity that translated this vivacity: inclusive, dynamic, and open. It was essential to reflect not only the urban spirit, but also the welcoming and multicultural character that defines Berlin.
