Think with Google
Brand Identity
Brand activation
Year
2025
Disciplines
Implementation
Verbal Identity
Visual System
In a constantly transforming digital landscape, understanding the balance between chaos and order is essential.
For the Think with Google editions in Berlin and Amsterdam, we developed an event identity that translates this principle, the encounter between the unpredictable and the structured, between data and inspiration.
The visual proposal was born from the idea of transforming the random into harmony: generative patterns that reflect how information, insights, and innovation combine to generate clarity and meaning.
The result was a vibrant and flexible brand identity, capable of adapting to different formats and contexts, without losing the unmistakable essence of the Google brand.
In a constantly transforming digital landscape, understanding the balance between chaos and order is essential.
For the Think with Google editions in Berlin and Amsterdam, we developed an event identity that translates this principle, the encounter between the unpredictable and the structured, between data and inspiration.
The visual proposal was born from the idea of transforming the random into harmony: generative patterns that reflect how information, insights, and innovation combine to generate clarity and meaning.
The result was a vibrant and flexible brand identity, capable of adapting to different formats and contexts, without losing the unmistakable essence of the Google brand.
