TV ANHANGUERA
Rebranding and visual identity for TV Anhanguera, a Rede Globo affiliate in Goiás.
Brand Strategy and Identity Systems
Visual Identity
Brand Strategy
Brand Identity
brand evolution
Year
2025
Disciplines
Brand Diagnosis
Brand Guidelines
Brand Identity System
Visual System
Workshop
In 2013, we led the rebranding project for TV Anhanguera and Grupo Jaime Câmara, one of the largest communication groups in the Midwest, with a historic presence in Goiás and Tocantins.
Originally developed by SartreGumo Branding, a consultancy founded by Gustavo Moura and Cláudio Ribeiro, the project encompassed brand strategy, repositioning, visual identity, launch campaign, and institutional communication. The initiative marked a significant moment for branding in Goiânia, helping to consolidate a new perspective on brand building across the region.
More than a visual update, the work represented a strategic movement to strengthen attributes such as credibility, proximity, contemporaneity, and innovation. The new brand was created in alignment with Globo's modernization process and the evolution of Grupo Jaime Câmara itself, preparing the enterprise for a new cycle of market, communication, and public perception.
Implementation involved television, radio, newspaper, internal communication, and institutional campaigns, translating the strategy into a consistent brand presence across diverse touchpoints.
Due to its scale, depth, and regional impact, the rebranding of TV Anhanguera became a relevant benchmark for branding in the Midwest. More than a decade later, the project remains an example of how well-constructed brands can generate perception, relevance, and value for communication businesses.
In 2013, we led the rebranding project for TV Anhanguera and Grupo Jaime Câmara, one of the largest communication groups in the Midwest, with a historic presence in Goiás and Tocantins.
Originally developed by SartreGumo Branding, a consultancy founded by Gustavo Moura and Cláudio Ribeiro, the project encompassed brand strategy, repositioning, visual identity, launch campaign, and institutional communication. The initiative marked a significant moment for branding in Goiânia, helping to consolidate a new perspective on brand building across the region.
More than a visual update, the work represented a strategic movement to strengthen attributes such as credibility, proximity, contemporaneity, and innovation. The new brand was created in alignment with Globo's modernization process and the evolution of Grupo Jaime Câmara itself, preparing the enterprise for a new cycle of market, communication, and public perception.
Implementation involved television, radio, newspaper, internal communication, and institutional campaigns, translating the strategy into a consistent brand presence across diverse touchpoints.
Due to its scale, depth, and regional impact, the rebranding of TV Anhanguera became a relevant benchmark for branding in the Midwest. More than a decade later, the project remains an example of how well-constructed brands can generate perception, relevance, and value for communication businesses.
